For Investors, For Sellers

How to Maximize Your Home’s Online Exposure

 

blog pic- 7-30-18Your home is now in pristine condition, you’ve set the ideal price, and now you want every potential buyer to step inside. How do you spread the word that your home is for sale? With today’s real estate technology, I can help showcase your home to thousands of potential buyers, showcasing its best qualities. I specialize in the representation of homeowners and my marketing expertise and knowledge of our local neighborhoods in Central Florida will ensure the successful sale of your home.

According to the National Association of Realtors 92% of homebuyers used the Internet as an information source. 76% of Internet homebuyers drove by or viewed a home they saw online. 43% of buyers first found their home on the Internet. Traditional marketing tactics are still important, but the digital age can put your home “in front” of more buyers than ever before. I provide my customers with tried and true digital marketing strategies that will help your home sell for the highest possible price, in the shortest amount of time. Some of these strategies include:

  • Professional Photography to Make Your Home Stand Out from the Crowd. High quality images are a “must” to grab a buyer’s attention. They will promote your home’s best features and selling points, simultaneously sparking the imagination of buyers’ minds to see your home’s potential.
  • Descriptions and Captions that Generate a Buzz. Listing descriptions and captions that accompany each photo tell an important story to potential buyers before they step inside your home. Done well, they can entice a buyer to come and see your home in person. They highlight the best features of your home, and surrounding neighborhood amenities. Buyers want to hear about great schools nearby, convenient locations for shopping, and other local attractions.
  • A Multifaceted Approach to Marketing. I can put your home into the pockets of thousands of potential buyers through social media, e-blasts, and a massive network of listing sites that will make your home stand out from the crowd. I monitor all of the inquiries and zero in on those buyers with serious interest.

I am happy to prepare a complimentary report on sales activity in your community, and would like to help you sell your home. I possess the tools and experience to provide you with the stress-free experience you deserve.

Whether you are considering a sale at this time or in the future, I can show you how my marketing strategy can sell your home for the highest price in the shortest time, and would love the opportunity to speak with you. If you require the services of a real estate professional now or in the future, please don’t hesitate to contact me.

Best Wishes from your favorite Realtor,

For Investors, For Sellers

Spark A Bidding War

Blog 7-8

Ready to make a move? Have a certain figure in mind that you need to sell for? Depending on your market, you might be able to get a little more than what you may be needing. Go over with your agent if setting a bidding war is smart for the sale of your home, and if they give the green light, here are a few things to consider to help get your sales price over asking after starting a bidding competition.

1. ATTRACT MORE BUYERS

When there isn’t much interest in a property, buyer’s get nervous and suspicious that there may be something wrong with the home that they may be missing, and that could sometimes be further from the truth. You want to price your home competitively to entice more showings. When you price your home right under the market standard, it leads to more showings, more appointments, and more excitement around your home.

2. PRICE IT TO MOVE IT

You want to make sure your price gets buyers interested in your property. Even if they end up paying more than asking, the excitement from feeling like they are getting a deal and landing your home sets the right mood for buyers to WANT your property. Always price the home in a way that is going to appeal to a large audience. Pricing a home at $399,900 can generally generate more foot traffic than one listed at $400,000. Advertising a home for sale that is listed for slightly under the market value can garner a lot of interest, which can lead to the home selling for more than what the seller originally wanted.

3. START UP THE BUZZ

Make sure you work with an agent that has the ability to start up a coming soon buzz around your home. You want to let the market know that your home is going to be coming soon, and start up conversation and interest. This gives time for word about your home to spread to get more foot traffic and competition on your house.

4. STAGING IS KEY

It’s without question that to get over market value for your home, it has to be in tip-top condition. Discuss with your agent the importance of having your home professionally cleaned and stage to attract more buyers. Starting up a buzz won’t lead to much if buyers walk into your home and turned off by orders, unappealing lighting, or rooms that are not properly staged. You want to allow buyers and opportunity to see your home in the best light the first time they walk through your door.

5. CREATE A DEADLINE

Have your agent set a deadline for offers, say a Monday or Tuesday, right after a weekend of doing open houses. This can generate a sense of urgency around your home, letting buyers think there is a large amount of interest and to get offers in quickly. Setting them up with this state of urgency generally makes them want to put their best foot forward with their first offer.

6. SWEETEN THE DEAL

To generate a little more excitement and foot traffic, you can offer an incentive for whomever purchases the home, or set a fun giveaway during an open house. Some people have given away cars, tickets to a major event – like the Super Bowl, given away vacation tickets, etc. Doing an out-of-the-box giveaway helps to generate organic buzz around your home. Some giveaways have even landed seller’s homes in the local news. More buzz means more potential buyers, which means a potential opportunity for a bidding war to get you a better sales price.

 

For Buyers, For Investors, For Sellers

Kitchen Improvements Under $100

Kitchen Blog2.JPG

Want to spruce up your kitchen but stuck on a tight budget? Check out the list of improvements you can get started on for under $100. These tips can come in handy when you’re ready to list your home to sell on the market.

1. REFRESH THE SINK:

If your sink is starting to look outdated, find an affordable, yet stylish, replacement. If you have the eye for DIY, you can also purchase some sandpaper and a $4 can of spray paint that is made for metal, and dye it to refresh and brighten the color.

2. HANG A NEW LIGHT FIXTURE

A decorative light fixture doesn’t have to cost an arm and a leg. You can generally find some decent ones that are under $100. Go for a chrome finish or choose the rustic route, whichever suits the current décor in your kitchen. You can also add LED lights under your kitchen cabinets for around $10-$20.

3. PAINT THE CABINETS

With care taken in the prep work, you can refinish the paint on your cabinets. You can generally get a kit around $75. Refreshing the paint color or the stain can make your kitchen feel brand new.

4. TURN YOUR FRIDGE INTO A CHALKBOARD

Chalkboard finishes are a hot trend, especially on the fridge! They add more functionality by allowing home owners to write grocery lists, menus, and even to-dos. Use painters tape to outline the shape and size you want to use as the chalkboard then coat it with magnetic primer, then chalkboard paint.

5. REPLACE OUTLET PLATES

Replace the outdated outlet wall plates for your light switches. You can add some character to it by using bold patterns, bright colors, or elegant textures. If they look faded, yellow, or chipped, they’re a cheap fix to replace.

6. CHANGE HARDWARE

Replacing the hardware on your kitchen cabinets and drawers can provide a drastic change to your kitchen. Not only can you get rid of hideous outdated hardware, but you can add a completely new feel to the theme of your kitchen just by updating the hardware throughout it.

7. EXPAND STORAGE

Have empty wall space? Search your local home stores for cute baskets or storage containers you can use to fill the space. Not only can it add some character to your kitchen, it also adds functionality and more storage options. A feature buyers love if you’re thinking of listing your home.

8. DRESS UP YOUR DECOR

Bring some color to your kitchen. Throw out décor that looks like it belongs in the 90’s, rugs that are falling apart, and anything else that weighs down a fresh look. Add in some new rugs and hand towels that match your personality and the theme you’re trying to achieve. You can also add some plants and decorative pieces to add character.

9. CLEAN UP THE CLUTTER

The best cleaning tip I can give all of my clients is to remove the clutter. Nothing is a bigger eye sore than too many things. It also messes with the energy in a home. Throw out a lot of things that are taking up too much space. If it’s sentimental, see if you can store it in a new place or even donate it.

For Sellers, Zen Tips

Tips To Beautify Rooms In Your Home

BLOG Pic- 6-18-18

There’s no place like home, so why not make home the most beautiful and cozy place you can stay in? Let’s dive into some techniques that can help you showcase the best features of every room in your house. Just a touch of color, texture, and personality can transform your home into something new. Here’s a few tips that aren’t a lot of hassle:

ADD SOME COLOR

Going with a neutral scheme can never go wrong, but if you’re feeling like your room is a little drab, don’t be afraid to go with a bold color. You can do an accent wall that compliments the current color scheme or use your furniture or accent pieces to bring a touch of color. Color doesn’t have to mean clutter, you can keep the rest of the room simple and add the dramatic touch with a few elements.

USE SOME MIRRORS

Bringing in some mirrors can add light and room to your space. Using mirrors in staging is known to help the room look like it’s much bigger than it is it. Add a few accent mirrors, preferably right across the room from a window, to brighten up your space and keep it from feeling too tight and small.

PLAY WITH ACCESSORIES

We get it, furniture can get expensive, but there is so much you can do with a room just getting creative with accessories. Get some unique decorative pieces and let your room tell a story around them. Hop down to your closest antique store and grab some pieces that are bold. You can also hop into Hobby Lobby or TJ Maxx, they have beautiful and unique decorative pieces that are incredibly affordable.

ADD SOME GREEN

Nothing gives a space some life like some life, literally. Add some plants to your rooms, lots of green ones that are easy to keep alive, to add a unique touch to the room. You’d be surprised how much a room looks “finished” when you add a beautiful tree to the corner of a room.

EMBRACE THE LIGHT

The natural light, we mean. Don’t block out your windows with heavy drapes or hide them behind furniture. Decorate around your room in a way that compliments the windows and brings the natural light in.

ADD TEXTURE

Use fur throws or pillows, use patterns in your fabrics, etc. Don’t be afraid to add unique textures throughout the home. It gives your eyes something to land on as it’s looking around the room. You can even use metallics. Don’t over-do it, because then it can get overwhelming. Just get a few textures that compliment each other and put them in clever places around your room.

REMOVE CLUTTER

A tip you’ll hear often, nothing brings the best out in a room then getting rid of all the clutter and junk. If you have a hard time walking around your room or finding things, it may be time to get a few boxes and start cleaning out the things that don’t really belong.

Facebook Cover- Gold

 

 

For Buyers, For Sellers, Real Estate

Avoid The Wrong Real Estate Agent

LOL Blog

In what will likely be the biggest investment you make in your life, buying a home needs the attention and assistance a professional real estate agent can provide. But not just any real estate agent, it’s important to find the “right” one. With the ease of being able to land a license, you want to make sure you’re hiring an agent who has the experience and drive to ensure you’re provided the tools and skills to walk away from a closing knowing your needs were met. Let’s jump into issues you can face if you don’t have the right agent on your team.

1. THE “WRONG” AGENT WON’T LISTEN.

It’s important to find a real estate agent that sits down with you and actually listens to your needs. What type of home do you want? Where do you want to live? Does the commute to school or work have to be a certain distance? Etc. Working with an agent that doesn’t take the time to listen to your real estate needs will end up wasting your time and sending you homes to look at that don’t match your needs. Sit down with an agent that wants to get to know your needs and wants to help you achieve your goal of buying your dream house.

2. YOU’LL GET TERRIBLE ADVICE.

Choosing the wrong agent means you’ll find yourself in situations with terrible advice. Make sure you choose an agent that is able to give you the proper direction when it comes to the whole sales process. From negotiations, to repairs, you want to ensure you choose a trusted adviser that can guide you on the right path.

3. THEY WON’T NEGOTIATE THE BEST DEAL FOR YOU

A great agent will negotiate for you to get an amazing deal. Now this isn’t to equate to unrealistic negotiation expectations of what the market will sell a home for – because that can mean losing your dream house. But the “wrong” agent won’t bother to negotiate on any part of the sales process. You want to find an agent that not only negotiates for you, but does it in an effective way and advises you on the best steps to take, to ensure you still get the right home.

4. DIFFICULT TO GET IN TOUCH WITH

A great agent has a set and active schedule that allows you to get in touch with them, or a member of their team, on a reasonable time frame. The “wrong” agent will be difficult to get a hold of, even not getting back to you during the sales process for days (sometimes even weeks.) To find a great agent, you want to find one that has dedicated business hours that allow you to get in touch with them at anytime during those hours, and is available to call you back if they miss your call, in a timely manner. This is incredibly important during the sales process, if something needs immediate attention, and your agent is nowhere to be found, you can lose the deal.

5. CAN LEAD TO A LEGAL MESS

The “wrong” agent can be unethical, or simply not have the proper knowledge about the legalities within the industry that is standard for agents to follow through on. As a professional, in an industry with a lot of accompanying laws, it’s a great agent’s job to know how to protect you throughout the sales process. While providing the necessary contracts and guidance to ensure you’re protected by the decisions you make as well.

6. AN UNHAPPY BUYING EXPERIENCE

Buying a home is an important and big process in a person’s life. If you’re buying your first home, or you’re purchasing your dream home, you don’t want the experience to be traumatizing. A great agent will be able to navigate the bumps that come up within the sales process in an experienced and professional manner. The “wrong” agent will create a mess of the sales process, not find you the right home, and you can end up with a home you don’t actually love – or one with too many issues. Find a great agent that knows the process and can ensure it goes as smoothly as possible, giving you the time to prepare for common situations that may cause delays. Although some things can occur that neither party is aware of, having an experienced agent will help you through general hurdles that could arise through the sale.
You need the right agent to find you the right home.

Nydia Marrero LOGO

For Buyers, For Sellers, Real Estate

Don’t Replace Your Agent With The Internet

blog pic 4

With the influx of new technology and web based solutions, it isn’t a surprise that everything is moving fast into the era of the internet. From sites like Uber to Grubhub, we generally can pull up our phones or laptops to order what we want with ease. And with every industry being revolutionized by technology, the same methods are “attempting” to be applied to the real estate industry.

We could all agree that the simplification of the process through paperwork would be much appreciated by agents and buyers/sellers alike; but the attempt of replacing the agent by sites like Zillow and other third party resources, can lead to a snowball affect of disaster. Think about real estate being smack dab in the middle of fast food and a doctor. You can use your mobile device to quickly place your order for a $20 meal, but when it comes to getting a surgery, you’ll want to put that phone down and visit a professional. Now think of your real estate agent being in the middle of all of that. You can use your devices to look for a home, look at market data the way you look at WebMD, knowing not to take it too seriously because you need a real professional’s input, but it’s fun and gives you a general idea of what to expect. But there in lies the issue, the data online is an oversimplified version of what goes into the process of buying and selling. The same way it oversimplifies medical diseases and surgeries, you’d still expect to get a professional’s diagnosis.

Although a real estate agent isn’t quite like a doctor, the industry in it’s legalities, contracts, and processes is similar in the sense that it needs to be taken seriously. Looking for a house online and wanting to put an immediate offer on one can be exciting and fun, but the issues that require a professional’s guidance comes after the initial contract is written up and the hard work comes into place to actually make the home your own. Same for sellers, if you decide to put your home on the market and want a website that will give you an automatic offer, how do you know you’re not being taken advantage of in the price? But most importantly, how do you know you’re not being taken advantage of in other aspects of the contract? Because there is a lot more to the sale of the home then just agreeing on a number.

The next time you’re digging through public sites for homes for sale, and getting instant home valuation estimates, keep in mind that this is a simple process to give you an idea of your market. A very general idea. But after you’ve found the perfect house, or after you’ve decided that the numbers make some sense for you to sell, call your favorite real estate agent and make sure they give you a more detailed look into the market and assist you through the full process, not just the exciting first parts. Because it’s going to be in the middle of a contract when the lending is falling apart, or negotiations can’t be made on repairs and emotions are at an all time high, that you are going to wish you had put down your laptop and had an agent fighting for you by your side. Use the internet, have fun with it’s amazing resources, but don’t let it replace your agent. We aren’t in an age, just yet, where technology can do everything a professional can.

Nydia Marrero LOGO

 

For Buyers, For Investors, For Sellers, Real Estate, Zen Tips

Durable Kitchen Floor Options

blog pic
DURABLE CONCRETE

Concrete is a great option for ground level kitchens and are a long lasting option for homeowners. Sometimes, concrete slabs may have already been placed beneath your existing flooring. The surface of it can then be polished or stained to provide a stylish look for your kitchen.

NATURAL STONE

Natural stone is a hard rock that allows it to remain durable and long lasting. The only drawback to stone is that it is porous, which makes it susceptible to water and liquid stains. This can be avoided with an annual application of chemical stone sealer, which simply provides an invisible coat of protection.

HARDWOOD

Hardwood can be tough to work within a kitchen because the material is porous and relatively soft. However, if you like the look of hardwood in a kitchen, you’ll just want to have it treated with a quality polyurethane-based finish. Keep in mind, it will, overtime, take on a more aged look. If you find character and personality in imperfections, then hardwood will work great for you.

BAMBOO

Bamboo has a similar look and feel to hardwood, and can be a great alternative. It is a harder and more durable material that helps it become more resistant towards moisture and water damage. The only drawback? It’s tough to refinish them because there is no direction to the natural grain.

LINOLEUM

Made popular about 50 years ago, linoleum seems to be making a comeback. Linoleum is made from all natural linseed oil, which makes it pretty environmentally friendly. They’re also pretty easy to clean and maintain. If it is properly cared for, it can generally have a lifespan for upwards of 40 or so years. However, if it is immersed in water, it is highly susceptible to damage. Be sure to avoid basement quality linoleum in your kitchen or they will begin to curl when faced with humidity.

VINYL

Vinyl is a great and affordable kitchen flooring option. Their lifespan generally tens to run around 7 to 10 years before they start showing significant signs of wear and fade. Vinyl is man-made and is nearly impervious to water issues, stains, and other damage. It is also very easy to clean.
Don’t want to replace your flooring? You can always give me a call and we’ll find you a house with the type of kitchen flooring that you love!

For Sellers, Real Estate

10 Staging Tips To Get Your Home Sold

Ready to sell your house? Here is a few staging tips to get your home prepared for the market. When listing a home that cost hundreds of thousands of dollars, if not millions, you want to make sure it’s presented in the best light. You wouldn’t buy a $50,000 dollar car if it was filled from top to bottom in someone’s personal content and trash. This is the same mindset you need to carry into selling your home that will be worth well over a $100,000.

1. SAY BYE TO CLUTTER

The best thing you can do for your home for sale is to get rid of all of your clutter! Make a rule for your home that for every new piece that comes in, one must go. One of the biggest factors to a cluttered home is too much furniture. Generally, in a professional staging, half the home owner’s furniture is removed to make the house look much bigger. Look around your house and see what you can pack away. It’ll be worth the investment to get a storage unit for a couple of months to store away a lot of your furnishings and goods.

2. FURNITURE GROUPINGS

It’s largely misconceived that furniture pushed directly up against walls make a room look bigger, but this is far from true. Instead, you’ll want to float your furniture in reach room and away from the walls. Position your sofas and chairs into cozy conversational groupings. Be sure the furnishings are placed to make the traffic flow in a room obvious. This will make the room more user-friendly and will make it look larger.

3. TRANSFORM ROOMS

If you have a room that has only served to collect boxes or other junk, it’s important to purpose the room to something that is functional. You can make it into an extra bedroom, a small cozy nook/reading room, etc. If it’s in the basement, hid the boxes and turn it into a gaming room or family area.

4. HOME LIGHTING

Great lighting is the trick to making a staged home look warm and welcome. Most homes are improperly lit, which makes rooms look dark and dreary. There is a quick fix to this issue. Increase the wattage in your fixtures and lamps, aiming for about 100 watts per 50 square feet. Add three different types of lighting to each room: ambient (general overhead), task (under cabinets or pendants), and accent lighting (table lamps and wall accents).

5. GO NEUTRAL

The simple trick to toning down dated finishing in any space is a little bit of fresh paint. You don’t want to go stark white, but look into neutral grey and beige colors. Beige colors can also consist of warm honey like colors, soft blues and greens, and a variety of undertones that add a little life to a general neutral color. If you do want to use bold colors, be sure to only keep it on accent walls to help enhance structural features.

6. MAKE IT LOOK BIGGER

If you want to make a room bigger than it is, paint the room the same color as an adjacent room. For small kitchens and dining rooms, a seamless look will make the space feel like one, open it up, and make it seem much larger. Using drapes that match the wall colors can also add an emphasis to the room’s size.

7. USE YOUR GARDEN

Staged homes have an emphasis in fresh flowers and pricey floral arrangements. If you don’t have the money to go all out on florals, you can get this same effect by raiding your garden space. You can DIY beautiful pieces with fern fronds, magnolia clippings, and more. Use the spring and summer months to find cheerful flowers and use them in your arrangements.

8. GET A FACELIFT
So you can’t afford new cabinets? Then you can just get new doors and drawer fronts. Then paint everything to match and add new hardware to them. Instead of replacing the entire dishwasher, you may be able to get a new front panel, go for stainless steel if you can pull it off. Check with the manufacturer to see if replacements are available for your model.

9.MAKE NECESSARY REPAIRS

Unfinished home projects can really scare off potential home buyers, so you’ll want to be sure to make required repairs. Missing floorboards and large cracks in the sidewalk on the way to your door tend to be a red flag. Holes in walls and scratched up door frames can really look unattractive. These repairs cost you less to fix than buyers might deduct from the asking price.

10. CLEAN YOUR HOME

Aside from de-cluttering, the most important step to staging your home is to clean it. A dirty house is a quick turn-off for potential buyers. Most homes, especially with children and pets, and smokers, have a smell that may go undetected to home owners, but are quickly picked up by strangers. Be sure to have your home professionally cleaned prior to staging to appeal to all buyers that your home is nice and fresh.